Cristal International standards help hotels maintain standards globally. They needed a way engage large hoteliers and explain the concept behind their brand quickly and effectively.
We worked with Cristal to identify the core benefits of their services and proposed a series of videos filmed in the Hotel du Golf, Marrakech. The videos were filmed using a steadicam with 3D animation overlaid to highlight how high standards are maintained.
The latest video in the series got 7500 views on YouTube and is being received favourably by senior hoteliers who see it as a premium product.